Behind the Brand

Simply Samantha Is Growing 🌻

Two books. A new brand. An LLC. And somehow, this little idea of mine keeps growing.

If you’ve been around Simply Samantha for a while, you know this space has never been about having everything perfectly figured out.

It started as a place for me to share pieces of real life—the recipes, the garden, motherhood, things I love, things I’m learning, and the messy in-between parts that don’t always make it into the highlight reel.

And lately?

Things have been growing around here.

Like… really growing.

There have been a lot of little things happening behind the scenes over the last several weeks, and I finally get to sit down and tell you about all of them.

Simply Samantha Has a New Look 🌻

You may notice things starting to look a little different around here.

As Simply Samantha has grown, I’ve wanted the branding to grow with it.

Last night, I finally created a new brand graphic that feels so much more like where Simply Samantha is headed—clean, simple, warm, and still very much me.

The sunflowers aren’t going anywhere. Obviously. 😂

But I wanted a look that could work across the blog, social media, books, products, events, and whatever else this crazy little adventure turns into.

Because for the first time, I’m not looking at Simply Samantha as just a blog.

It’s becoming a brand.

And that still feels a little wild to type.

And Speaking of New Chapters… Simply Samantha Is Officially an LLC 🎉

Yep.

Simply Samantha LLC is officially a thing.

There is something very different about having an idea in your head versus filling out paperwork, creating business accounts, building branding, and seeing the words Simply Samantha LLC staring back at you.

I don’t have some giant five-year business plan mapped out.

I’m still figuring things out as I go.

But I know I want room for this to grow.

Writing. Publishing. Content creation. Affiliate partnerships. Tastefully Simple. Events. Products. Maybe ideas I haven’t even thought of yet.

Instead of trying to shove myself into one tiny box, I’m building something that has room to evolve right along with me.

Somehow… I Published TWO Books 📚

This might be the part that feels the most surreal.

A few weeks ago, I published Rooted & Rising: An Adult Coloring Book for Finding Joy in the Messy Middle.

Rooted & Rising was really an experiment.

I wanted to learn the publishing process and see whether I could actually take something from an idea on my computer to a physical book someone could hold in their hands.

And then the proof showed up.

And then the listing went live.

And then people actually bought it! Some of you people reading this— so thank you!

Which is still absolutely freaking crazy to me.

Rooted & Rising is filled with the things that have become such a big part of Simply Samantha—sunflowers, wildflowers, coffee, gardens, encouragement, humor, a little sass, and reminders to find some joy even when life is messy.

But apparently publishing one coloring book wasn’t enough. 😂

Because when Cullen saw Rooted & Rising, he looked at me and said:

“So you’re an author now…can you make us a coloring book?”

And honestly, how do you say no to that?

So…

Meet Little Roots Big Dreams 🌱

SURPRISE!

There is officially a second Simply Samantha book.

Little Roots Big Dreams hasn’t made its debut here yet, so consider this the official announcement.

What started because my seven-year-old decided Mom should make a coloring book for kids turned into another real, published book.

And I love that this one came directly from my family.

Rooted & Rising represents so much of my journey—growing through messy seasons, finding joy where I can, and continuing to put down roots even when life doesn’t look exactly how I pictured it.

And now Little Roots Big Dreams gets to take that idea and make something fun for the littles.

I definitely did not have “publish two books” on my September 2026 bingo card.

Yet here we are. 😂

From Online to Real Life

Another thing I’m working on now is figuring out how to bring all of this off the internet and into our local community.

I’ve ordered author copies, and I’m beginning to plan local opportunities where you can shop the books in person, meet the person behind Simply Samantha, and hopefully support some other local businesses along the way.

I’m looking into local author events, Ladies Nights, pop-ups, and other opportunities around the Winner area as we head into fall and the holiday season.

There is something incredibly cool about thinking these books could go from files sitting on my laptop… to Amazon… to actually sitting on a table at a local event in my own community.

I’ll share dates and details as things are finalized.

And We’re Just Getting Started

Behind all of these bigger announcements, Simply Samantha has also been growing in other ways.

I’ve been creating more content, experimenting with TikTok, participating in the TikTok Creator Pilot Program, learning the Amazon Associates side of content creation, working on affiliate opportunities, and slowly figuring out what it actually looks like to turn something I genuinely enjoy doing into an income stream.

And I want to be transparent about that journey here, too. You may start seeing Amazon links throughout Simply Samantha as I build out the new Shop page. As an Amazon Associate, I earn from qualifying purchases. 🌻

I’m not suddenly a business expert.

I’m not making thousands of dollars from social media.

I’m not sitting in a perfectly styled home office with a color-coded CEO planner pretending I have my life together. 😂

I’m a mom with a full-time job, a side business, books, kids, a garden, laundry that probably needs folded, coffee somewhere nearby, and approximately 53 tabs open in my brain at any given moment.

That’s kind of the point of Simply Samantha.

You don’t have to wait until everything is perfect to start something.

You can build slowly.

You can change directions.

You can try something and decide it isn’t for you.

You can grow something one tiny piece at a time.

You can plant the seed before you know exactly what it’s going to become.

Rooted & Rising 🌻

The more Simply Samantha grows, the more appropriate those words seem.

I’m building something.

I’m learning.

I’m screwing things up.

I’m celebrating some wins.

I’m changing things when they don’t work.

And I’m having a ridiculous amount of fun seeing where all of this goes.

So whether you’ve bought a book, ordered Tastefully Simple from me, watched or shared a TikTok, clicked one of my links, read a blog post, followed my pages, sent me an encouraging message, or simply quietly hung out in this little corner of the internet:

Thank you.

Every one of those little things has helped Simply Samantha grow.

Two published books.

A new look.

An official LLC.

Local events in the works.

And a whole lot of ideas still scribbled in notebooks and floating around in my head.

I don’t know exactly what Simply Samantha will look like a year from now.

But I know I’m really freaking excited to find out.

🌻 Here’s to putting down roots, trying new things, and finding the blessing in the ugly along the way.

Simply Samantha
Simply Real. Simply Me.

Amazon Affiliate Disclosure: Simply Samantha is a participant in the Amazon Associates Program. As an Amazon Associate, I earn from qualifying purchases. This means I may earn a small commission when you purchase through links on this page, at no additional cost to you. Thank you for supporting Simply Samantha! 🌻


Discover more from Simply Samantha

Subscribe to get the latest posts sent to your email.

Samantha Christensen's avatar

Hi, I’m Samantha 🌻 A wife, mom of 3, and veteran who believes in keeping life real and simple. Here I share recipes, organizing tips, and inspiration for everyday living.

Leave a Reply

Discover more from Simply Samantha

Subscribe now to keep reading and get access to the full archive.

Continue reading